Photo from Make Good Time
Colette was the first in the world to believe in us and ordered as early as July 2010 – before the design launch of Mutewatch when we released the first images of the watch and at a time of which all we had was a white (and rather dirty) prototype with the battery dangling from it. Still, they loved the concept of Mutewatch!
Located on 213 rue Saint-Honoré in Paris, the three floor 8,000 square feet concept store contains an exhibition space, bookshop, and a water bar serving more than 100 brands of bottled water. Behind Colette are Sarah Lerfel and her mother, Colette Roussaux, for whom the store is named. Their policy is to always be new, fresh, surprising – and streets ahead of the rest.
Check out pics from our global launch at Colette here. On the day we launched, Karl Lagerfeld himeself marched into Colette and bought three Charcoal Grey Mutewatches..!
Mutewatch on NSMB featuring an interview with Mai-li in Dutch!
Article by Engadget here
Yesterday Mutewatch made the design of Mutewatch official – aiming to give the world a sneak peek of what we’ve been working on the past two years…
What we thought would be a small little happening turned out to be a BIG BANG ! The minute Engadget (and shortly after Gizmodo, read it here) wrote about Mutewatch our server broke down because of the amount of people entering the website. We started to get e-mails from small blogs that had written about us after noticing the stream of people entering their pages after searching for Mutewatch on Google. People left comments on our facebook page about wanting to order one, e-mailed us, texted us etc etc.
So what did we do? Even though it was after hours in Sweden I managed to get a hold of the mobile number for the CEO of Crystone (after highjacking the power from all the tv-screens at some random rock bar as I was picking up a delivery in the middle of nowhere with low battery on my phone). He organised so that 600 other websites were shut down in order to try to get our homepage up and running – but it still wasn’t enough. Things got even worse (better?) when Sweden started to get what was happening and published interviews made months ago, pictures of the product, sharing on Facebook – not aware of the fact that the current break down was evidence of Engadget’s power and the huge interest in the product, all over the world!
We’ve been working in the basement – hoping and dreaming that in the end you will like what we do. What a reaction! It’s only been 24 hours since the press release and the amount of e-mails we’ve got from people all over the world providing us with their advice, help and cheerful greeting is just madness. Thank you all!! We’re listening, we’re excited and we’re looking forward to provide you with Mutewatch!
People stay tuned! We promise to provide you with some more info about the product within short as we continue our hard working journey! This will be a great deal of fun – and we’re happy that so many have joined the ride already! Keep on providing us with your thoguhts – we love it!
Mai-Li et al.