Timetank – The Mutewatch Blog

Mai-Li Hammargren by Flemming Leitorp

It’s strange how much I enjoy wearing my Mutewatch.  I mean, of course, I should love it since I’m one of the co-founders of the company, but I honestly like it as a consumer as well. I am in fact the initiator of the company; from the very beginning I wanted to solve the problem of constantly waking up my boyfriend in the morning – after he’d just gone to bed after a long night’s work as a film photographer. A situation in which my mobile phone (that I otherwise use for practically everything) just wasn’t enough.

Reading the post by Robert Ahldin on Facebook about how he enjoys waking up silently makes me happy. I use it more during the day at the moment. My fav area of use right now is keeping track of when my Skype meetings are on and when to return phone calls. Second favourite: when people sometimes stop me on the street or at restaurants and ask me where I bought that watch (imagine how I almost burst with pride when I tell them that we developed it ourselves and that it’s out on the market in July).

Those of you who have been following us for a while know that we are aiming to go global from the very beginning. The core team of eight people; Oscar, Johan, Gustav, Livia, Tua, Gabriel and I, use all the methods possible in making this a reality.

My top “Going Global on a Shoestring” tip is Skype. What an excellent tool. And to make it feel more “serious” – book the meetings in advance so that people are prepared. Plus, be punctual – it’s hard to blame the traffic.

The prototype that I’m wearing in the picture above is from the first trial batch from the factory (yey!). The finish is still not complete but it WORKS amazingly, and that’s the vital point. The photo is taken by my friend Flemming Leitorp in Copenhagen. He is a wonderful person and I truly recommend him as a photographer. He even made me (not sleeping properly for three years) look OK. Check out his homepage.

// Mai-Li