Time is not money. Time is time. And it’s not for sale. These are the conclusions of an experiment conducted by SAS in Sweden. For those of you who know Swedish, watch the video in which the airline company crushes the myth that time is money.
SAS asked 140 people at an airport whether they would consider waiting one extra hour in exchange for various amounts of money and other things such as coffee and a manicure. Out of 140 people only one person said yes. And this one guy had to break off the wait after only 30 minutes.