From 9th of September and onwards Mutewatch will be present in New York, and boy are we looking forward to it.
Please give us a shout if you have tips about cool stores, want to do big business with us or simply have a chat about time and watches! The worst thing that can happen is that you might get a sneak peek of the product…
I’m in a pickle. I’m on a boat. It’s Sunday. By agreement I’m supposed to contribute to Timetank on this very day. I can’t get a proper connection, because I’m on a boat. Also I haven’t a clue as to what I should write about.
I’ve got some friends with me on the boat. I asked them for advice. They came out blank. One of them is a bit drunk, not very but a bit. He just ate and feels slightly nauseous. He suggests that I write about that; how he’s nauseous. Timetank is about time and to him, right now, time seems to be moving slower. Therefore, he argues, his nausea is an excellent topic for discussion and reflection.
I can’t say that I disagree completely, yet it somehow feels unnecessary to subject you all to a friend’s current and ridiculous malcontent. I’d rather point to the universal laws of procrastination. I should have planned this. I knew I would be on a boat. I did not know there would be friends but that’s not the point. There’s always going to be a Sunday. There always has been and always will be. They’ve even made films about it.
Just remembered this great song from 2004.
This week’s “Watch of the Week” is worn by Elin Kling. She’s wearing a Rolex from 1979 that she got as a birthday gift from her boyfriend born in the same year. When asked about what she’s doing with her time she straightforwardly answers “I’m working” with a laugh.
Last week I posted an add asking for people wanting to participate in the tests and focus groups we are performing in the final stages of the development of Mutewatch. The response has been overwhelming. People from all over the world has emailed in wanting to take part in the development of Mutewatch. We are very excited.
Last week was an open call. This time I’m going to be a bit more specific. During September Mutewatch will organize a number of focus groups in Stockholm, Sweden where participants will be able to try and touch and discuss Mutewatch. If you’re interested please email me at email@example.com
Ones again, thank you all for being so kind and showing such great interest in Mutewatch.
This time management technique is all about dividing your time into a number of separate time periods. It’s commonly used in larger projects where “the time boxer” divides his or her schedule into time boxes, typically two to six weeks long.
At Mutewatch we believe that this technique can be used even for smaller periods of time, such as during one day. Dividing the working hours of your day into time boxes rather than just one long day (one period) with each box having its own deliverables, or mini-deadlines can perhaps make you more efficient!
Nowadays we usually have more than one thing on our table at once and we think switching tasks after a set amount of time can help you to move forward with your work.
Personal time boxing also works to curb perfectionist tendencies by setting a firm time and not over-committing to a task.
In his short story Funes the memorious, which is part of Fictions, Jorge Luis Borges writes about a man that due to an accident gains the ability to remember every single detail that he experiences. Correspondingly, he loses the ability to forget. His condition soon becomes unbearable, and the insight dawns on him that he who remembers everything, remembers nothing.
Time is a human product. Recollection is the result of the reception, sorting, evaluation and selection and rejection of experiences. From what remains we construct the narratives that make sense of our surroundings and ourselves. I am here because I traveled from the place I previously was. My surroundings have changed, I have changed, but what caused this? Time did, between this and that point, time happened. Borges protagonist has stepped out of time, his world is essentially static, beyond meaning and certainly without purpose. Not being able to abstract, systemize and most importantly exclude irrelevant information, his condition eventually overcomes him. Without active ordering and continuous writing of stories out of our memories the world would freeze in a constant and incomprehensible present. Total recall is equal to death.
This leads us to the conclusion that our forgetfulness shouldn’t be mourned, if anything it should be praised. What makes the doughnut of life is not the bread and filling, it is actually the void that surrounds it.
If you are a regular visitor of mutewatch.com you’ll know that the past few months have been extraordinarily eventful and the product that is Mutewatch is getting closer and closer to completion. As product development is reaching its end stages we want to find out how people respond to the product, both physically and intellectually.
Therefore we are performing a series of tests and focus groups. They will range from more long-term tests lasting for a few days, weeks or months to shorter tests, discussions or interviews lasting about half an hour. The tests will consist of trying, touching, playing with and talking about all things mutewatch.
I cannot imagine a person, a professional-or age group whose point of view is not of interest to us. We want you! All of you! Get invovled.
It also gives whoever chooses to participate a chance to try out the new product before anyone else. If you or anyone you now are interested in participating please email me at: firstname.lastname@example.org.
I look forward to hearing from you,
Photo by Mutewatch
This is dear Wubbo Ockels – the first Dutch astronaut in space trying out the second generation of the prototype from 2009 that we (read Johan) built ourselves. Look how happy he is!! Ockels is now working with sustainable energy. Next to him you can see Remco who is one of the reasons to why G-Star Raw is so successful today – he works with sales and PR.
These are just two of the people that I had the honour to meet when travelling through Europe the past month. The purpose of this trip was to screen the market for the product Mutewatch. We were eager to know what people actually think about the product!
I’ve been carefully showing it to selected eyes, asking for advice, tips and guidelines on how to find suitable ways to present it in different countries. As soon as people understood that I was travelling alone with prototypes of a new product not yet launched onto the market they started to introduce me to all kinds of people, make long lists of stores that I should visit, texting me contacts of whom to meet in the next city I was to visit, and so on. Thank you all out there for helping us out!! You will make this happen.
My favourite detail in this photo is that you can actually see the battery hanging out from the working prototype – but hey as long as it works! After the very well received design launch we’re already looking forward to the function launch of Mutewatch! There is more to come people.
All the best,
Article by Engadget here
Yesterday Mutewatch made the design of Mutewatch official – aiming to give the world a sneak peek of what we’ve been working on the past two years…
What we thought would be a small little happening turned out to be a BIG BANG ! The minute Engadget (and shortly after Gizmodo, read it here) wrote about Mutewatch our server broke down because of the amount of people entering the website. We started to get e-mails from small blogs that had written about us after noticing the stream of people entering their pages after searching for Mutewatch on Google. People left comments on our facebook page about wanting to order one, e-mailed us, texted us etc etc.
So what did we do? Even though it was after hours in Sweden I managed to get a hold of the mobile number for the CEO of Crystone (after highjacking the power from all the tv-screens at some random rock bar as I was picking up a delivery in the middle of nowhere with low battery on my phone). He organised so that 600 other websites were shut down in order to try to get our homepage up and running – but it still wasn’t enough. Things got even worse (better?) when Sweden started to get what was happening and published interviews made months ago, pictures of the product, sharing on Facebook – not aware of the fact that the current break down was evidence of Engadget’s power and the huge interest in the product, all over the world!
We’ve been working in the basement – hoping and dreaming that in the end you will like what we do. What a reaction! It’s only been 24 hours since the press release and the amount of e-mails we’ve got from people all over the world providing us with their advice, help and cheerful greeting is just madness. Thank you all!! We’re listening, we’re excited and we’re looking forward to provide you with Mutewatch!
People stay tuned! We promise to provide you with some more info about the product within short as we continue our hard working journey! This will be a great deal of fun – and we’re happy that so many have joined the ride already! Keep on providing us with your thoguhts – we love it!
Mai-Li et al.